Event 2: Advanced Digital Marketing Strategies

Description:

A comprehensive session focused on advanced strategies and techniques in digital marketing, designed for participants who have a basic understanding of digital marketing concepts.

Activities:

Expert Speaker Sessions:

1. PPC Advertising:
   • Speaker: PPC Expert
   • Content: Detailed strategies for pay-per-click advertising, including keyword selection, ad copywriting, bidding strategies, and performance tracking.
   • Activity: Creating a sample PPC campaign on Google Ads.
2. Advanced SEO Techniques:
   • Speaker: SEO Specialist
   • Content: Deep dive into advanced SEO tactics like backlink strategies, technical SEO, and local SEO.
   • Activity: Conducting a technical SEO audit on a website.
3. Email Marketing Automation:
   • Speaker: Email Marketing Expert
   • Content: Automating email marketing campaigns, segmentation, personalization, and measuring ROI.
   • Activity: Setting up an email drip campaign using a marketing automation tool.

Hands-On Workshops:

1. Creating High-Converting Landing Pages:
   • Instructor: Conversion Rate Optimization Specialist
   • Content: Elements of a high-converting landing page, A/B testing, and user experience optimization.
   • Activity: Designing a landing page for a specific marketing campaign.
2. Optimizing Marketing Funnels:
   • Instructor: Marketing Strategist
   • Content: Stages of the marketing funnel, strategies to move prospects through the funnel, and conversion optimization.
   • Activity: Mapping out a marketing funnel for a product or service.
3. Using Data Analytics:
   • Instructor: Data Analyst
   • Content: Utilizing data analytics tools to measure and analyze marketing performance, setting up KPIs and dashboards.
   • Activity: Analyzing a sample dataset to derive actionable insights.

Case Studies:

• Format: Group discussion
• Content: Analysis of successful digital marketing campaigns, highlighting key strategies, execution, and results.
• Activity: Group analysis and presentation of findings from the case studies.

Peer Discussions:

• Format: Small group discussions
• Content: Sharing personal experiences, challenges, and strategies in digital marketing.
• Purpose: Encourage peer learning and support, as well as exchange of ideas and best practices.