Event 3: Digital Marketing Implementation and Review

Description:

A practical session focused on implementing digital marketing strategies and reviewing their effectiveness. Participants will apply what they’ve learned and receive feedback to refine their approaches.

Activities:

Implementation Workshop:

• Format: Guided session
• Content: Participants will create their own digital marketing plan, including setting up ad campaigns, planning content calendars, and utilizing analytic tools.
• Activity: Developing a comprehensive digital marketing strategy for a specific business or project, with guidance from instructors.

Live Feedback:

• Format: Presentations and feedback
• Content: Participants present their marketing plans and campaigns to peers and experts.
• Activity: Receiving constructive feedback and suggestions for improvement. Each participant presents their plan and answers questions from the audience.

Review Session:

• Format: Group analysis
• Content: Participants analyze the initial results from their implemented strategies and discuss adjustments for improvement.
• Activity: Reviewing campaign metrics, identifying successes and areas for improvement, and planning next steps for optimization.

Networking and Collaboration:

• Activity: Informal networking session
• Purpose: Opportunity for participants to form accountability partnerships to support each other in their digital marketing efforts. Participants can also discuss potential collaborations and share contact information for future networking.