Event 1: Introduction to Digital Marketing

Description:

A foundational session designed to introduce participants to the key concepts, tools, and importance of digital marketing in today’s business landscape.

Activities:

Overview Presentation:

• Topic: The Evolution and Importance of Digital Marketing
• Content: The session will cover the history of digital marketing, current trends, and its impact on modern businesses. Participants will understand the basics of how digital marketing fits into the overall marketing strategy.
• Speaker: An industry professional with experience in digital marketing fundamentals.

Workshops:

1. SEO Basics:
   • Instructor: SEO Specialist
   • Content: Introduction to Search Engine Optimization, keyword research, on-page and off-page SEO.
   • Activity: Hands-on keyword research exercise and on-page SEO audit of a sample website.
2. Understanding Social Media Platforms:
   • Instructor: Social Media Manager
   • Content: Overview of major social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), their unique features, and best practices for engagement.
   • Activity: Creating a social media post for a chosen platform, focusing on engagement strategies.
3. Introduction to Content Marketing:
   • Instructor: Content Strategist
   • Content: Basics of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
   • Activity: Crafting a simple content calendar and brainstorming content ideas.

Q&A Session:

• Format: Open forum
• Content: Participants can ask questions related to the basics of digital marketing. This session aims to clear any doubts and provide additional clarity on the topics covered.

Networking:

• Activity: Light refreshments and informal networking
• Purpose: Participants meet and share their current marketing challenges and experiences, fostering connections and potential collaborations.